10 Ways to Speed up Your WordPress Site

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The loading speed of your WordPress site matters to search engines, as it has a significant impact on the ranking of your site.

Nobody likes a slow site. Just think about the sheer number of times you revisited a website that took too long to load…we’re guessing it’s zero. Let’s look at some statistics to back this up.

As shown in this Kissmetrics infographic, 40 percent of site users exit a site that takes more than three seconds to load. The statistics are even scarier for e-commerce sites: 80 percent of shoppers who are not satisfied with a site’s speed or performance are less likely to shop on the same site again. Plus, a one second delay cuts customer satisfaction by 16 percent and results in a 8 percent loss in conversions. Yikes!

Speed is also a critical component of Google’s ranking algorithm. If you have a slow site, your Google rankings will fall and you will experience considerably less traffic to your site. As we saw with Google’s introduction of Accelerated Mobile Pages (AMP), mobile page speed is also going to be an important ranking factor.

So you now understand the effects of site speed user experience, engagement and SEO. What can you do to make your site load faster? This post will take you through 10 quick and effective ways to speed up your WordPress site.

Before we begin, you need to measure your current site performance and speed so that you can quantify any improvements in performance after you implement the methods in this post. Pingdom offers a free performance analysis for your site. You can also look at your site’s page speed and other performance data in Google Analytics under the Behavior section.

Let’s get to it.

Arnaud, a foodie from Bruges, Belgium, is the editor for the Semper Plugins blog. He also manages the translation teams for All in One SEO Pack (over 58 languages!).

33 comments on “10 Ways to Speed up Your WordPress Site
  1. Oka says:

    Thanks a lot!

  2. Emenike Emmanuel says:

    Hello Broes,

    Thanks for sharing. Speed is an advantage to your success as an online entrepreneur.

  3. Karen Denise says:

    Helpful, thanks a lot!

  4. Charles says:

    Thank you..

  5. June says:

    Could you check my website please?

  6. Rabia Rani says:

    Thanks for this useful information.

  7. IT eKattor says:

    Helpful, Thanks for sharing.

  8. Arga Eryzal says:

    Awesome tips, gonna try this. Thanks for your tips 🙂

  9. Noel Mades says:

    A lot of informations I’ve found here. Thanks a lot.

  10. gunter says:

    Hello Arnaud
    Could you check http://www.eucmh.com and then contact me please ?
    Thanks
    Gunter

  11. Gary says:

    Great tips… thank you.

  12. Vedz says:

    Hi Arnaud,
    This information is very useful but i have a question in my mind.

    I installed W3 Cache into my tech blog techhuntz.com after apply some setting my blog was deleted.

    Is any cache plugin is good for any website?

    • Arnaud Broes says:

      Hi Vedz

      I haven’t had any issues with this plugin in the past. In any case, caching plugins can be helpful to speed up your site’s performance.
      I do recommend that you always try new plugins and commit changes to a development version of your site, and not the live one.
      That way you can experiment all the way you want and do not break your live site when causing a fatal error.

      Kind regards

      Arnaud

  13. martin says:

    Thanks, Pingdom is a great tip.

  14. graham says:

    Thanks for the information about website speed problems. I use siteorigin page builder on my website. This uses lots of widgets on each page. Does using a page builder to build website pages affect the display time?

    • Yes, these page builders can severely affect the performance of a site. You can test this by comparing a copy of your site that is running no page builders and a basic theme such as the default Twenty Sixteen theme to your live site and see if there’s a difference in page speed.

  15. Buy, Hold Long says:

    Oh nice one, these tips should help me speed up my site. Thanks for that.

  16. Faisal Zamir says:

    Thanks for sharing these great tips.

  17. Eyu Clifford says:

    You are right, but why are some websites fast and others slow?

    • Arnaud Broes says:

      Site speed mainly depends on the amount of content that has to be loaded, the amount of traffic (visitors) the site has to process and the performance of the webserver (webhost).

  18. Jerry Peri says:

    Thanks a lot for the useful information, will sure benefit from it!

  19. Patrik says:

    Thanks a lot, will use most of your advice. Will be needed on my website.

  20. Seng Rean Sey says:

    Thanks a lot for sharing. I hope I can now improve my site speed.

  21. Granit aŞ says:

    Peki bu eklentiyi sizdenmi satın alacagız yardımcı olurmusunuz?

  22. Andreas Kramers says:

    Hey Arnaud, nice post. I especially like the hotlinking tip.
    As for caching plugins, WP Rocket is by far the easiest to configure and imho the fastest caching plugin. Boosts any WP installation with at least 30%.

    Keep it up!

  23. Afa says:

    The article was a big help, just implemented some of your recommendations. Thank you.

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