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All in One SEO is now part of the Awesome Motive Family

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With over 2 million active installs, All in One SEO Pack is one of the most popular WordPress SEO plugins in the world.

Today, I’m extremely excited to share that All in One SEO plugin is joining the Awesome Motive family.

Michael Torbert (founder of AIOSEO) has done a phenomenal job in building an amazing community over the last decade. Started in 2007, All in One SEO is the original WordPress SEO plugin. I have known Michael for years and have a lot of respect for all that he has accomplished.

As he wanted to pursue the next chapter of his life, we started discussing the future of All in One SEO plugin.

Given our experience running a suite of popular WordPress plugins, All in One SEO was a perfect fit for our family of products.

Who are we?

Hi, my name is Syed Balkhi. I’m the founder and CEO of Awesome Motive. We build amazing products that help small businesses grow and compete with the big guys.

We’re the team behind some of the most popular plugins and resources in the WordPress ecosystem:

  • WPBeginner – the largest free WordPress resource site for beginners.
  • OptinMonster – popular conversion optimization software that helps you convert abandoning visitors into subscribers and customers.
  • WPForms – the most beginner friendly WordPress form builder.
  • MonsterInsights – the most popular WordPress Analytics plugin that helps you grow your business with confidence.
  • WP Mail SMTP – the #1 plugin that helps improve your WordPress email deliverability.
  • SeedProd – the best coming soon and maintenance mode plugin for WordPress.
  • RafflePress – powerful WordPress giveaway and contest plugin to grow your website traffic.
  • … and many more.

Collectively our WordPress plugins are used on over 14 million websites. Yes, we know a thing or two about building awesome products that customers love.

What does this acquisition mean for existing users?

Aside from new ownership change, it’s business as usual. You can continue to use the plugin that you love without any interruptions.

With exception of Michael, the entire All in One SEO team joined Awesome Motive. This means that you are still being supported by the same talented people.

On top of that, we have added more team members from Awesome Motive that will be working on the All in One SEO project (including myself).

In a near future release, you will see a small plugin design refresh in the WordPress admin area.

With our experience and a dedicated team, we will be adding several new features and improvements to All in One SEO WordPress plugin in the near future.

What’s Coming Next?

Our work is just starting.

I have been in the SEO industry since 2006 and have learnt a lot over the years. My websites get over 60 million visitors a year, and we have built a lot of internal SEO tools that I’m really looking forward to sharing with the WordPress community.

I’m also friends with some of the leading SEO experts like Neil Patel, Eric Siu, Harsh Agrawal, and others.

We will be bringing the best of their knowledge along with several of their internal tools into the All in One SEO plugin, so you can literally have the BEST SEO tool in the industry.

It’s truly going to be a game changer!

Our goal is to build a SEO plugin that’s reliable and results focused.

A WordPress SEO plugin that a beginner, non-techy, small business owner can easily setup in 10 minutes and actually get actionable insights on how to improve their rankings.

We have a lot to cover, but we’re up for the challenge. I sat down with the team, and we have a crystal-clear 12 month plan. A lot of exciting things are coming your way in the coming months.

I want to thank Michael for all the hard work he put into AIOSEO, and I wish him all the best in his future endeavors.

I also want to thank all users who have supported All in One SEO plugin so far, and I hope to earn your support for years to come.


Syed Balkhi
CEO of Awesome Motive

Founder of WPBeginner. Loves WordPress + helping small businesses grow and compete with the big guys. Also I created a company called Awesome Motive where we build tools that's used by over 14 million websites. You can find Syed at https://syedbalkhi.com/

54 comments on “All in One SEO is now part of the Awesome Motive Family
  1. Great post my friend.
    I’m confident in handing over the reins to such a great organization in Awesome Motive, and excited to see what the next chapter brings for AIOSEOP under your leadership.

    • Thanks buddy – I’m so glad we were able to make this happen. I have learnt a lot from you in the early days of my WordPress career.

      Thanks for inviting me to your house in Tybee at the first ever WordPress community summit, and for your generosity through out the years.

      Enjoy your trip and I look forward to hanging out in the near future 🙂

  2. Frank Okun says:

    This is great news! A colleague of mine and I were discussing All in One SEO verses other popular SEO Plugins, and I have decided to use the plugin instead of the other. We find that the tool performs better when considering search rankings for most of our clients’ sites. The other plugins that AiOSEO joins are top notch as well. Look forward to the changes!

    • Thank you Frank. Yes, it’s going to get even better with the new tools which should help your clients have a significant advantage over every other SEO plugin in the market 🙂

  3. Ella says:

    It’s been a great pleasure to read your post. Kindness and humbleness wrapped in years of hard work. Thank you very much indeed and all the best for all of you.

  4. Congrats to both of you, who I consider great friends. I’m excited for both of your futures!

  5. OK Ravi says:

    Hi Syed,

    Truly amazing things are on the line. I will be waiting for awsome changes in All in One SEO Plugin.

    Congratulations on getting the Awesome Motive family even bigger :). Good luck!

  6. Congratulations to all of you!

  7. Wow. SEO News widget for the win. I wasn’t expecting something like this to happen here and I’m glad for Mike with all the success and moving on. Got to meet him at Boston WordCamp 2010 and actually was going to wear that shirt to the Miami one in a couple of weeks.

    I’ll never forget seeing his badge as we took a break and was like wait I know you (from me using AiO 10 years ago).

    Glad to see the baton passed to someone like Syed, a commoner at Miami WordCamp and many others I’m sure. It’s in good hands. Always was a huge cult fan of AiO over Bloast, but now there’s a another new large competitor in the space and I think Syed can do better, as we use WPForms and have experience with the finished feel they have a knack for with their plugins. When applied to AiO SEO, it’ll be a good match.

    Congrats to both.

  8. Lauren G. says:

    I have very mixed feelings about this acquisition. I purchased AIOSEO because it was founded by and run by a Veteran. I am sad to see that this will no longer be the case.

    • Hi Lauren, I have a lot of respect for the courageous men and women who serve our country. My brother currently serves in the US Navy, and my cousin is in the US marines. We also have team members in Awesome Motive that are veterans.

      I truly appreciate your support and hope to earn your trust for years to come 🙂

  9. Congratulations this is wonderful news. As a long term user of the pro version, since 2011, I am curious how the acquisition will change for us paid users.

    • Hey Michele,

      First of all, truly appreciate your support. The acquisition does not change anything for existing paid users. As a matter of fact, in the coming months, we will be adding a lot more awesome features

  10. Mike Z says:

    This is awesome news! I think the competition between Yoast and AISEO is going to generate lots of great new features on both products for users! 😀

  11. Good news and Congratulation Syed Balkhi.

    Will All in One SEO Plugin remain free or it will be paid in near future?

  12. Edriss says:

    Congratulations, great news I have been following you and WPbeginners for years.

  13. Mark Zahra says:

    Congratulations Syed and Michael!

  14. Albert W says:

    Hi, my only concern re the ‘awesome’ features is will the Pro version start looking like a kid’s playground like so many ‘awesome’ plugins?
    I’m talking here about the visuals, we use the Pro version for business clients and they don’t want ‘flashy’ graphics and ‘Why not do this or that..’ banners all over the place, just a nice clean interface…

  15. James says:

    Super Awesome ! What’s the Big Thing for Future AIOSEO Pro ?
    Hope the breaktrhough and simplest way to Rank 🙂

  16. Randy says:

    PLEASE keep this plugin simple like it is.

  17. Angel Solo says:

    Ever since I installed AIO SEO, I have found that it is really the best SEO plugin
    I really thank you

  18. Congratulations, I hope you bring great features with a pocket-friendly budget for paid features. At the same time don’t forget the newbies who might not have a budget for big budgets. great news I have been following you and WPbeginners for years.


    • Hey Vincent, yes one of our goals is to make better features more affordable. Most small businesses can’t afford tools like SEMRush or Ahrefs, so we want to bring some of those powerful features into our existing pricing plans.

      We will also be expanding the free version offering with more features 🙂

  19. Congrats Syed! Good luck for future 🙂

  20. BADAL says:

    AIOSEO was my first SEO plugin and liked it the most but due to limited features which others are providing even in the free version, I switched to them.

    Currently, my all site are on Rank Math.

    Hope this new collaboration will make AIO the best among them.

    All the best! and make this happen ASAP.


  21. Wesley Carnicle says:

    Pleases make it where it won’t change the social media image to a blank person

  22. Leo says:

    Congrats, Syed! 🙂 Please let us know if you’ll have a lifetime tier for a short period of time. Will definitely be grabbing a license if yes

  23. Austin Kean says:

    Congrats Syed. Curious, what happens to the other plugins such as Subscribe2 and mail queue that were sold alongside All in one SEO?

    • Hey Austin, we’re going to be focusing 100% on All in One SEO Pack, so the other plugins will be removed from the website.

      They were built by a third-party developer, and we’re in communication with him. He is building a new website for those plugins. Until that time, we are still offering support for those plugins. After that, we will be sending out an email communication to all customers that have active license for those two plugins about more details.

  24. Ashutosh Jha says:

    Congratulations Syed for this awesome acquisition!!

    I am sure AIOSEO will grow even more under your leadership.


  25. Akhilesh says:

    Proud to use best SEO plugin for WordPress as if now was using Yoast SEO but since the later does not supports META keywords which i think is very much important part of SEO process.

    Congrats once again !

  26. Hanny says:

    Really Such a great SEO plugin. I’m also using this plugin. But update something like Yoast News SEO.

  27. joe says:

    That a Good News, Congratulation

  28. Nicholas says:

    Great news…Good luck with the new venture, in the queue for a trial.

  29. Afree says:

    Great News Congratulation

  30. Shayari Hut says:

    Hey Congratulations Syed & Thanks For Sharing an Awesome News with Us.

  31. kamal says:

    very nice and helpfull article keep up the good work

  32. Hisar Fever says:

    I m Using in some of my website its really awsm Syed and getting better with every Update

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