Are you creating categories on the go while you’re publishing posts? Do you have more than 15 categories on your blog? Are you using tags to bring some order back to your site? If you answered yes to any of those questions, you may be among many WordPress users that are confused about how to use categories and tags effectively, particularly to benefit SEO.
Categories and tags are the two main methods to organize posts in WordPress, but they also serve different purposes. Using them in the correct way will not only help you improve your SEO, but ultimately provide a much better user experience for your readers.
This article will explain the difference between the two and show you how to get the most out of each of them in the hopes of bringing some order back to your site.
What about SEO?
Categories and tags, when used correctly, could improve your SEO in three ways:
- The internal links will help search engine crawlers find all your site’s content by following those links. In short, it allows search engines such as Google and Bing to access and index all of your posts and include them in search results.
- Your category and tag names, which are the anchor text of the internal links, will give search engines a clue as to what your site is about. This helps you rank your content for those valuable keywords.
- Popular posts that generate inbound links will use categories and tags to link to other related posts on your site, effectively boosting your website’s ranking on search engines and getting you that extra link juice.