What are Tags?
Tags are used to provide specific details about your posts and also link related posts on your blog. This is why posts typically have quite a few tags to them (in comparison to categories). Think of tags like a book’s index – an extended list of more specific topics which the book covers. If a topic is in the index, it is mentioned in more than one part of the book; and adding or removing a topic from the index does not change the structure of a book.
So let’s go back to the example of a health blog. Possible tags to feature are fitness, body composition, nutrients, etc. You want to keep the names short and easily identifiable as well.
Remember that tags whilst helpful, are entirely optional. You should only include them if you are certain that they will add value to your site. Here are a few rules to keep in mind:
- Try not to use more than five tags in each post. Remember: you want to make it clear and easy for your visitors to find what they are looking for
- Don’t create a tag that can only be applied to one post
- You shouldn’t repeat tags too often for different categories, as this may make things more complicated
- Try not to capitalize your tags, as it is better to use lowercase
- Tags are flat, which means that you can’t create a hierarchical structure with sub-tags
Categories and tags are quite straightforward to use once you understand the difference between them and their individual value. They are there to improve your site’s usability (categories more so than tags) and are thus a vital component of SEO. So choose your categories wisely and always link your decision back to your end user.
Hopefully you now have a better understanding of categories, tags and how to use them. For those that want to know even more about the usage of categories and tags: there’s an advanced user guide available at WordPress.org.
Please share your thoughts on the subject. How do you organize your content? Do you have any tips you’d like to share with your fellow WordPress users?
Did you know that with All in One SEO Pack Pro, you can control SEO for categories and tags?