Adding nofollow, sponsored and title attributes to links

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All in One SEO enables you to control important information about your internal and external links in your content, that will help with your SEO.  These include:

  • The link title attribute (Classic Editor only)
  • The nofollow attribute
  • The sponsored attribute

Here’s how to control these:

Classic Editor

Select your text and click the Insert Link button in the button bar as you would normally.  Click the Link Options icon

You’ll see the Title field and you’ll see checkboxes for Add rel=”nofollow” to link and Add rel=”sponsored” to link as shown below:

Gutenberg Block Editor

Select your text and click the Add Link button as you would normally.  Click the Link Settings down arrow and you’ll see toggles for Add “nofollow” to link and Add “sponsored” to link as shown below:

 

The value of these to your onsite SEO is explained below:

  • The link title attribute tells search engines about the content you’re linking to.  You should use it to provide a brief description or where you’re linking to.  Don’t stuff this with keywords.  This has a negligible value in modern SEO.
  • The nofollow attribute tells search engines not to follow this link.  You’d use this mainly for external links where the external content provides no benefit in SEO value to your site.  Each time you link to an external site, you give them a little of your SEO value.
  • The sponsored attribute should be used for links that were created as part of advertisements, sponsorships or other compensation agreements.  You’d use this mainly for external links.