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The Home Title is the SEO Meta Title for the home page on your site. The Meta Title of your Home Page will appear in the top of the browser and in the source of your home page between the <title> tags. This is the title that the search engines will display in their search results as the link to your site so it’s important to keep this simple (60 characters or less) and relevant. Whatever you enter in this field is output directly to the source code of your home page. It is used regardless of whether you are displaying the latest blog posts on your home page or have a static home page (controlled under Settings, Reading in the main WordPress menu).
The Home Description is the Meta Description for the home page on your site. This is the description that the search engines will display in their search results, it will show beneath the title in search results. Keep the description between 230 and 320 characters, and ensure it is relevant (real sentences, not crazy keyword combinations). The Meta Description is a suggestion, some search engines such as Google will sometimes create their own description of your content and display that in the search results instead of your Meta Description. Read our documentation on Meta Descriptions for more information.
Whatever you enter in this field is output directly to the source code of your home page. It is used regardless of whether you are displaying the latest blog posts on your home page or have a static home page (controlled under Settings, Reading in the main WordPress menu).
Meta Keywords hold little or no value in today’s SEO. This post from Matt Cutts at Google explains why they no longer value them. However you may feel differently and wish to use them.
It is tempting to go overboard and add hundreds of possible word combinations, but try to keep the amount of keywords you use to a reasonable level. Use the most important words in regards to your site and area of expertise.
Remember, Meta Data serves two purposes:
- It tells search engines what your site is about
- It shows up in search results, which tells people what your site is about
The Meta Title and Meta Description are what people see in search results that helps them determine whether or not to click to visit your site. High rankings are meaningless if nobody clicks on the links because the Meta Data isn’t helpful or meaningful.
Use Static Front Page Instead
When it comes to setting the SEO Title, Description and Keywords, All in One SEO Pack has always treated the homepage of a site differently. This is because WordPress sites can be set up with either a static front page or a dynamic page that displays your latest posts (http://codex.wordpress.org/Settings_Reading_Screen). If you have your site set up to display your latest posts on your homepage there will be no page that you can edit to set the SEO Title, Description and Keywords. Therefore, we’ve always had a separate Home Page Settings section in All in One SEO Pack where you set the SEO Title, Description and Keywords for your homepage.
This new option for Use Static Front Page Instead allows you to now control your homepage SEO from the static home page. This only works if you have a static home page set under Settings, Reading in WordPress.
If you enable this option, the Home Title, Home Description and Home Keywords fields will be hidden. You can now edit your static home page and use the All in One SEO Pack box on that page to control your SEO (http://semperplugins.com/documentation/page-settings/).