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Search engines rely on website owners to provide them with information called meta data about their site and content. Here we will review the main SEO meta data that search engines look for and All in One SEO Pack let’s you manage.
SEO Title (aka Title tag)
The SEO Title or Title tag (we use this term interchangeably in our documentation) that appears in the source code of your webpage looks like this:
<title>My Site Title</title>
The Title tag is usually displayed at the top of the source code for a webpage and is wrapped in the <title> HTML tag.
The Title tag is used by search engines as the title of a search result. You can see in the example from Google search results below that the title is displayed as “All in One SEO Pack Pro | Semper Plugins” and below the screenshot of the Google search results you can see the Title tag as it appears in the source code of our website.
<title>All in One SEO Pack Pro | Semper Plugins</title>
SEO Title Length
Most search engines place a limit on the number of characters that they display in search results. This limit is typically between 60 and 71 characters in length. This means that a title that exceeds the characters limit will be cut off with a …
Google does not limit by the number of characters, instead they limit by the total pixel width of the title. This means that a title that is typed in all CAPS would take up more space because the characters are wider and therefore less characters would be displayed in Google search results.
General guidance regarding titles is to keep them short and descriptive. Remember that when you perform a search on Google or Bing you use the title that is displayed for each result to make a decision as to which site to visit. A poor title typically results in the visitor returning to the search results and trying a different site.
SEO Title Uniqueness
Every SEO Title on your site should be unique because each page of content on your site should be unique. Search engines may penalize you for having duplicate Title tags. SEO Titles should be unique across all content including Pages, Posts, Categories, Tags, etc. meaning that the Title tag for a Page should not be the same as the Title tag for a Post or a Category.
You can monitor duplicate Title tag warnings by using Google Webmaster Tools. You will find these warnings under Search Appearance, HTML Improvements.
Search Engines use of SEO Titles
Despite the fact that you may set a unique title for each page of content, search engines do not have to use your title when displaying search results. There has been a recent trend with search engines such as Google where they decide what to display as the title in search results, they can choose to display your Title tag or they can choose to display the H1 heading tag from your webpage.
It is important to remember that you cannot force search engines to display exactly what you want them to display. They will display what they feel is best for their users and they can change what they display whenever they want, they are not beholden to you, they are beholden to the users of their search engine.
Setting your Homepage SEO Title
You can use All in One SEO Pack to set the SEO Title for the homepage of your site. To do this follow our Home Page Settings documentation. The homepage SEO Title is always treated differently in All in One SEO Pack. You set the title under All in One SEO, General Settings, Home Page Settings, Home Title and not on the actual page. We also do not append anything to the homepage Title tag, we only output exactly what you type in the Home Title field. If you do not set an SEO Title for your homepage then we will, by default, use your Site Title followed by your Site Tagline, these are set in WordPress under Settings, General.
Setting the SEO Title for a Post
You can use All in One SEO Pack to set the SEO Title for each Post on your site. To do this follow our Post Settings documentation. We will append your Site Title after the SEO Title if you have the default SEO Title Formats set (see Controlling the Format of SEO Titles below). If you do not set an SEO Title for a Post then we will, by default, use the title of that post as the SEO Title.
Setting the SEO Title for a Page
You can use All in One SEO Pack to set the SEO Title for each Page on your site. To do this follow our Page Settings documentation. We will append your Site Title after the SEO Title if you have the default SEO Title Formats set (see Controlling the Format of SEO Titles below). If you do not set an SEO Title for a Page then we will, by default, use the title of that page as the SEO Title.
Controlling the Format of SEO Titles
You can control the format of your SEO Titles using All in One SEO Pack. To do this follow our Title Settings documentation. By default, we will append your Site Title after the SEO Title. Your site title is set in WordPress under Settings, General.