Viewing sites on mobile can be quite exasperating. Users often deal with slow load times, difficult navigation and low ease of use. According to Google, 40% of users leave websites that take longer than 3 seconds to load, and an average mobile page takes 8 seconds to load. Yikes! Well, Google is trying to change that.
Google recently launched Accelerated Mobile Pages (AMP) which loads web pages that implement it four times faster; and those web pages use eight times less data than pages that aren’t AMP-enabled. You may have already experienced a few AMP-enabled pages – Google has started highlighting them in mobile search results. When you click on an AMP article, it loads instantly.
The instantaneous loading speed on AMP pages is quite exciting. But the biggest question on every marketer and SEO’s mind is how AMP affects mobile search rankings. Google has yet to specify to what extent it will affect rankings. John Mueller, Webmaster Trends Analyst for Google, has stated that AMP is not yet a ranking factor. However, seeing that load time and page speed are currently primary ranking factors, we can reasonably assume that AMP may be featured in Google’s mobile update later this month.
This article will give you a better understanding of what AMP is, how it could affect SEO and how to implement it on your WordPress blog.