Google AMP: The Future of Mobile SEO?

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Google AMP decreases the time mobile devices need to load content pages.

Viewing sites on mobile can be quite exasperating. Users often deal with slow load times, difficult navigation and low ease of use. According to Google, 40% of users leave websites that take longer than 3 seconds to load, and an average mobile page takes 8 seconds to load. Yikes! Well, Google is trying to change that.

google-amp-search-resultsGoogle recently launched Accelerated Mobile Pages (AMP) which loads web pages that implement it four times faster; and those web pages use eight times less data than pages that aren’t AMP-enabled. You may have already experienced a few AMP-enabled pages – Google has started highlighting them in mobile search results. When you click on an AMP article, it loads instantly.

The instantaneous loading speed on AMP pages is quite exciting. But the biggest question on every marketer and SEO’s mind is how AMP affects mobile search rankings. Google has yet to specify to what extent it will affect rankings. John Mueller, Webmaster Trends Analyst for Google, has stated that AMP is not yet a ranking factor. However, seeing that load time and page speed are currently primary ranking factors, we can reasonably assume that AMP may be featured in Google’s mobile update later this month.

This article will give you a better understanding of what AMP is, how it could affect SEO and how to implement it on your WordPress blog.

Arnaud, a foodie from Bruges, Belgium, is the editor for the Semper Plugins blog. He also manages the translation teams for All in One SEO Pack (over 58 languages!).

9 comments on “Google AMP: The Future of Mobile SEO?
  1. Irene Isaacson says:

    Thanks for the heads up on this. But I am a little confused. How are we to get our web site pages AMP-enabled then?

  2. Alan de la Touanne says:

    Google, its working all days to made faster pages and send quality content, lets follow!

  3. alizera says:

    I`m glad that google implements and force sites to be faster. Well done!

  4. Bang Lik says:

    Thanks for the heads up on this. Google, its working all day to make pages faster and deliver quality content.

  5. Suitbert says:

    Is there anything special I have to look at when using the All in One SEO plugin and AMP plugin?

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