Keyword Research Trends That Matter In 2017

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Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.

93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.

The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for; and search engines are indexing for.

This post will focus on the three main focuses of valuable keyword research in 2017:

(1) user intent
(2) long-tail keywords
(3) Google voice search

Arnaud, a foodie from Bruges, Belgium, is the editor for the Semper Plugins blog. He also manages the translation teams for All in One SEO Pack (over 58 languages!).

21 comments on “Keyword Research Trends That Matter In 2017
  1. Khidir says:

    what you tell us is true, only if there is a tutorial how to search his keyword

  2. Kale Alarm says:

    Thanks for sharing your nice experiences. My cms is wordpress and I use wp-smush to optimize images. I pay attention keyword density and I write related keywords to header and content. But my organic hits doesn’t increase.

  3. Ben says:

    Thanks for sharing your knowledge with the public. This is where i get stuck sometimes. I am looking for a domain name for a travelsite i am working on right now. The problem with traveling is that your domain name must be short to remember, but i would like to use a longtail keyword for my seo. I did the keyword research for profitable and buyer keywords but i am in doubt and a little bit afraid to use the longtail words for my travelsite. Do you have any suggestions or tell me what you think?

    Kind regards,
    The netherlands

    • Randy says:

      You can learn why you should use long-tail keywords here:

    • Ricardo Penders says:

      Hi Ben, I’m from The Netherlands too.

      I read your comment here and I want to help you understand this keyword research a little bit better… You can still use longtail keywords for your website and have a completely different domain name which should be as short as possible, what you didn’t understand is that your domain name and the longtail keywords you want to rank for are separate ranking factors on the search engine results pages.

      My own website is the perfect example because my domain name doesn’t have anything to do with internet marketing whatsoever and you wouldn’t be able to make any connection between my domain name and the keywords that I’m ranking for.

      My domain name is and I still rank on page number one for many keywords in my internet marketing niche, that’s because I’m using the name for my brand and Google likes branding very much and will rank your longtail keywords which should be used as blog post titles and should be in your content of your website.

      So domain names can be anything you want and longtail keywords shouldn’t be used for domain names but in the content of the website, many people get this totally wrong.

      I hope this was helpful to you and if you need help or have questions you can contact me via my website or via Facebook (my username = Ricardo.Penders.1982)

      Ricardo Penders CEO

      • Mike says:

        This was very considerate and generous of you to provide these insights from your personal experience with long tail keywords SEO and your site. I appreciated this, Ricardo.

  4. Shakir says:

    this is bigger news because i was focusing on keywords

  5. Ian Orford says:

    Great article Arnaud, the interesting thing is, there used to be a tool you could use ‘back in the day’ to measure ‘buyer intent’ for a keyword. You put your keyword in and it gave you a percentage measure of how high the searcher using the keyword, or keyword string had an intent to buy. or how imminent their intent was. You get some interesting results right now if you do a Google search for ‘buyer intent keyword research’. I also found your comment that the Moz keyword research tool was the best. How did you arrive at that conclusion? I have recently seen it in 3rd place in a very detailed survey, behind Long tail Pro and AHREFS keyword tool.

  6. Sarah Charmley says:

    Some great points in this article, Sarah.

  7. shimul bala says:

    Thanks for sharing your excellent post …i really appreciate for this post

  8. Shoaib Raza says:

    Great aricle i am bigneer web develper and i am using worpress form this imformation is new for me and also helpful. I have question that is google show different results to mobile users because now today’s mostly traffic comes from mobiles.

  9. arvin says:

    Thanks for sharing this honestly the main majority only long tail was i am doing right now because i have few niche are actually rank in first page with long tail.. it takes few months before they rank.. base in my experience also social signals help to boost their rankings.

  10. Stalyn says:

    Thats for the recommendations, will try them.

  11. Maxine says:

    I use Semrush to look at my keywords.
    Great article by the way

  12. Ben says:

    Nice article, it seems that the best option right now is to focus on questions in content. 20% of voice searches was quite shocking for me. People really use it?

  13. Easy-moneys says:

    Great blog Arnaud! Amazing on the “VOICE” statistics. I too use JAAXY Keyword SEO Tool for long-tail keyword research.

    Check it out here:

  14. Satish Kakri says:

    Change is happening fast. Everything is changing faster than one can imagine. Thanks for sharing information which is very helpful in keeping oneself updated with the latest trends. Thank you.

  15. Rene M says:

    I am also using Jaaxy for my keyword research. It has much more than just keyword research though. You can save all of your research as lists for an unidentified period of time. There is also an option to find out where your posts and even website in total are indexing at in Google, where your posts are as far as where Google is showing them. I have found that there are 5 of my posts on page one and first post on the page too. Jaaxy has so much to offer and they also offer a free trial period for you to check them out which I was grateful for because I am so tired of getting nothing for my money.

  16. Isaac says:

    i’m learning and writing SEO, i need help in growing to become better, can you please help me with notes and pointers on what am suppose to do?

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