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All-New Schema markup in All in One SEO Pack v3.2

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Version 3.2 of All in One SEO Pack and All in One SEO Pack Pro adds new Schema.org structured data markup along with new options to manage this. (Read our complete release post about All in One SEO Pack 3.2.)

Schema Settings in All in One SEO Pack

Schema Settings in All in One SEO Pack

What is Schema.org Markup?

Schema.org structured data markup is information that is provided to search engines that enables them to display rich search snippets.  These rich snippets in search results give searchers more information about your website, organization, or content.

This structured data markup has become very important to search engines. Currently, Google, Bing and Yandex support the newest JSON-LD markup that we generate.

All in One SEO Pack outputs structured data markup on Posts, Pages, Categories, Tags and the search results page.  We also support custom post types and custom taxonomies via our API using a filter.

Schema Settings in All in One SEO Pack

The screenshot above shows the new Schema Settings.  Some of these settings were already in the plugin prior to v3.2 but we’ve now gathered them together under a new Schema Settings section.  Here’s a brief rundown on these settings:

Use Schema.org Markup:

This settings used to be under All in One SEO > General Settings but has been moved to the new section.  This enables or disables the Schema settings and adds or removes all structured data markup from your page source code.

Display Sitelinks Search Box:

This setting used to be under All in One SEO > General Settings > Google Settings.  It outputs markup that for the Sitelinks Search Box that Google may display in certain search results.

Social Profile Links:

This setting used to be under All in One SEO > Social Meta > Social Profile Links.  It provides search engines with the links to the social media profiles for you site.  Some search engines may use this information when displaying information about your organization or business, for example in Google’s Knowledge Graph box.

Person or Organization:

This settings also used to be under All in One SEO > Social Meta > Social Profile Links.  It enables you to select whether your site is for a person (such as a personal blog) or an organization (such as a business website).

Person’s Username:

If you select Person in the Person or Organization setting, then this setting will be displayed.  You can use it to select the user profile for the site owner.  This will tell search engines who the primary content publisher or owner is for your site.

Organization Name:

If you select Organization in the Person or Organization setting, then this setting and the settings described below will be displayed.  Here you can enter the name for your organization or business.  This will tell search engines which organization owns the website.

Organization Logo:

Here you can upload your logo which search engines may use when displaying information about your organization or business, for example in Google’s Knowledge Graph box.

Phone Number:

Here you can enter your primary business phone number which search engines may use when displaying information about your organization or business, for example in Google’s Knowledge Graph box.

Type of Contact:

Here you can select which type of contact your primary phone number is used for, for example Sales.  Search engines use this in conjunction with the Phone Number setting.

Structured Data Markup in All in One SEO Pack

All in One SEO Pack outputs the JSON-LD markup in the HEAD of your pages, posts, categories, tags and search results page.  You can view this by looking at the page source code, where you see the green All in One SEO Pack line you’ll find code wrapped in script tags like this <script type=”application/ld+jsonclass=”aioseop-schema“>{}</script>.

All in One SEO Pack uses information from your content such as your Page or Post Title, SEO Description or Page / Post content, the Featured Image, as well as other information.

Help and Documentation

You can find additional help on Schema.org as well as full documentation on the new settings at the links below:

 

Steve has over 25 years of project management and service delivery experience. He started his career in defense communications before moving to the British Ministry of Defence where he worked for the British Army. For the past 15 years, Steve has worked in IT, managing large projects and enterprise clients. Recently he has worked with entrepreneurs and small businesses helping them to meet the needs of their growing client base. A recent immigrant from England, he brings some international flavor to the team. You can find Steve at http://stevemortiboy.com

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